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Press

Press & brand assets

A description of Lombard Private, key facts about the service, our logos and the rules for using them. Everything on this page may be used for editorial purposes.

BoilerplateKey factsLogosColoursTypographyUsageMedia enquiries

About Lombard Private

Boilerplate

Two versions, ready to paste. Please keep the facts as written.

Short · 41 words

Lombard Private provides crypto-backed Lombard loans paid by bank transfer. Clients pledge bitcoin, ether, Solana, USDT or USDC and receive euros, US dollars, pounds sterling or Swiss francs, typically within the hour, without identity documents, email or phone. More at lombardprivate.com.

Long · 121 words

Lombard Private provides Lombard loans secured by crypto-assets and paid by bank transfer. Clients pledge bitcoin, ether, Solana or the USDT and USDC stablecoins and receive euros, US dollars, pounds sterling or Swiss francs, typically within the hour of their collateral being confirmed. Accounts are identified only by a 16-digit number: Lombard Private does not ask for identity documents, an email address or a phone number, and its website sets no cookies and runs no analytics. Each loan’s collateral is held at its own on-chain address in multi-signature cold storage, is never lent or rehypothecated, and can be verified on any public block explorer. Bitcoin-backed loans start at 8.9% APR, all-in, with no fees to borrow or repay. More at lombardprivate.com.

Fact sheet

Key facts about the service.

Product facts only, taken from our current offer. Figures may change; this page always shows the current ones.

The service

What we offer
Lombard loans secured by crypto-assets, paid by bank transfer
Collateral
Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Tether (USDT), USD Coin (USDC)
Maximum loan-to-value
BTC 60% · ETH 50% · SOL 40% · USDT/USDC 80%
Payout currencies
EUR, USD, GBP, CHF SEPA Instant, SEPA, SWIFT, Fedwire, Faster Payments, SIC
Loan amounts
€1,000 to €2,000,000 Tailored terms above
Rates
Bitcoin from 8.9% APR, all-in USDT and USDC: flat 6.9% APR
Fees
None to borrow, manage or repay
Time to funds
Typically within the hour Once collateral is confirmed

Security & privacy

Custody
A dedicated on-chain address per loan, in multi-signature cold storage
Rehypothecation
Never: collateral is not lent, staked or pledged
Verification
On any public block explorer
Margin calls
Warning at 65%, margin call at 70% with 72 hours to act
Liquidation
Partial only, from 80% back to 65% Full at 90% or on default
Identity
Account number only No ID documents, email or phone
Website
No cookies, analytics or third-party scripts
Contact
Secure messages in the client area Never by email, text or phone

Brand assets

Logos

Vector files for print and screen. Use the ink versions on light backgrounds and the ivory versions on dark ones.

Brand colours

Colours

Mostly paper and ink, bottle green for depth, brass used sparingly as the accent.

  • Ink

    #10221C

    Text and headings

  • Paper

    #FBF9F4

    Main background

  • Ivory

    #F4F0E6

    Surfaces and panels

  • Bottle green

    #0B1813

    Dark sections

  • Brass

    #B08A4E

    Accent and buttons

  • Light brass

    #C9A46A

    Accent on dark

Typefaces

Typography

Two open-source typefaces, both published under the SIL Open Font License.

Newsreader

Headings, figures and quotations · by Production Type

Borrow against your crypto. Keep the upside.

Newsreader on Google Fonts

Inter

Interface, body text and tables · by Rasmus Andersson

Up to 60% loan-to-value on bitcoin, paid to your bank by SEPA Instant, Faster Payments or SWIFT.

Inter on Google Fonts

Guidelines

Using our name and logo

You may use our logo to refer to Lombard Private in editorial content. Please follow these rules.

Please do

  • Use the ink logo on light backgrounds and the ivory logo on dark ones.
  • Leave clear space around the logo of at least half the height of the symbol.
  • Keep the full logo at least 120 px wide on screen, and the symbol at least 24 px.
  • Use the symbol alone only at small sizes, or where our name already appears.
  • Write our name as two words: Lombard Private.

Please don’t

  • Stretch, rotate, crop or rearrange the logo.
  • Recolour it, or add shadows, outlines or other effects.
  • Place it on busy images or low-contrast backgrounds.
  • Use it to suggest a partnership, endorsement or sponsorship.
  • Abbreviate our name (“LP”) or combine our logo with another.

Media enquiries

Talk to us the way our clients do.

We have no press office email address or phone line. Journalists reach us through the same private channel as our clients, and we reply there.

  • No personal details needed to open a client area.
  • Statements are attributed to Lombard Private, not to individuals: we do not publish staff names.
  • We do not comment on individual clients or loans.
  • Anyone offering interviews or comments in our name by email or phone is not us.
Open a client area How we contact you

  1. 1 minute

    Open a free client area

    Generate an account number and choose a password. No name, email address or phone number is required.

  2. Any time

    Send a secure message

    Start it with “Press enquiry”, then tell us your publication, your question and your deadline.

  3. In your client area

    Read our reply

    We answer in your client area, where the whole conversation stays.